BY JONAH NWOKPOKU
Jumia Nigeria in partnership with ‘1 Child 1 Book’ Foundation has launched a Corporate Social Responsibility initiative to help improve the literacy rate of thousands of children in Nigeria, by providing books every month to schools across the country.
The partnership was nominated in the Best CSR Initiative of the Year in the recent World retail Awards 2014 and has seen thousands of children reached since inception.
Speaking about the collaboration, Tosin Jegede of the 1 Child 1 Book said, “Our Mission is to provide sustainable tools that will further the educational development of Nigerians, starting with primary school education and we, in collaboration with Jumia Nigeria, will stop at nothing to ensure this becomes a reality”
To further promote literacy this Christmas, Jumia said, together with the foundation, it will be embarking on building a state-of-the-art Library with up-to-date tools such as computers, game sections and many other learning tools for the Nigerian children across Lagos state.
Jumia and the Foundation have therefore called on all Nigerians to contribute to the project and help in shaping the future of a Nigerian child by buying a Jumia Christmas T-shirt on Jumia online store at N1, 500 only, as N500 from each sale will go into the project.
Speaking on the initiative, Managing Director Marketing, Jumia Nigeria, Jonathan Doerr said, “Jumia Nigeria is big on giving back to the society and nothing brings us more happiness in this season than trying to help the most vulnerable people in the society and we also call on Nigerians to join in the cause to be a hero for a child this season”
Recall that Jumia Nigeria and ‘1 Child 1 Book’ have embarked on monthly book drives across Lagos, touching the lives of well over 1,500 kids till date across six communities, with recent plans to reach out to kids outside of Lagos in 2015.