In its bid to ensure that children have better oral health, Pepsodent toothpaste has begun a campaign to educate at least four million children on the efficacy of brushing day and night for better oral health with a 21-day behavioural change programme spanning Nigeria.
Pepsodent says the campaign was borne out of the need to reduce the impact of dental cavities as available data revealed that almost 100 per cent of adults globally suffer from dental cavities and 60-90 per cent of school children have cavities with toothache as the number one reason for absenteeism in schools worldwide.
Speaking at the launch of the Pepsodent Oral Health Schools’ Programme in Lagos, David Okeme, Brand Building Director, Unilever Nigeria, said that the 21 days behavioural change campaign aimed at preventing the causes of ill oral health that affects children’s ability to learn.
He said this is part of Unilever’s global oral care social mission agenda, to improve the oral health of 100 million people by 2020 by convincing them to brush day and night to stay healthy and happy and live a more enjoyable and fulfilled life.
He said: “In partnership with the Nigerian Dental Association, Universal Basic Education Board and the Federal Ministry of Health, Pepsodent is committed to improving the oral health of 10 million children in Nigeria by 2020 through the Brush Day & Night schools’ programme, and one million school children will be reached directly in 2015.”
Dr. Bode Ijarogbe, President Nigerian Dental Association, said children are more vulnerable to dental cavities because they consume more of sweetened food.
Dr. Ijarogbe advised the public to brush twice daily to reduce the incidence of cavities.