BY UWANA BASSSEY.
News mean different thing to different people taking into consideration the varying level of political, social, economic, culture and geographical orientation in the world.
However, it is worthy of note that the term has over the year been understood as something extra-ordinary, rare occurrence or something different from what is believed to be normal. An old demonstration of this view is usually signified in the statement: A dog bites a man is seen to be natural phenomenon. But, the second sentence “man bites a dog is seen to be unusual, unheard of and so unnatural. In this case, the second sentence (that is which is unusual qualified to be addressed as news.
Other attempt to give meaning to the concept of news include the following; News is what editor says in the mass media it is or what the opinion leaders say it is. This thinking take root from the gate-keeping role of the editor in the process of information dissemination. That News is any event that concern the audience because it is closer to them than the event happening far away from their community, state or nation. That News is “random reaction” by the mass media to random event. That News is an account of event covered by the media establishment.
Negative News has a multifaceted concept it mean different things to different people. Negative News spread faster than good news for example western Nation dominate the media around the world which in returns has powerful effects on the third world culture by imposing on them their western views and therefore destroying their native cultures.
However, this western views flow into third world countries through (DBS) Direct Broadcast satellite. The third world countries is at the receiving end of the alien cultures therefore, alienating them from their own culture. Negative News create confusion in the society. It misleads people, the moment negative information is air by any media station be it print or electronic it goes viral.
The media has a powerful influence on people. People do not have power to choose how they feel, think, act and live. They react to what they see on Television, listen to on Radio internet. Etc. because there is nothing else to compare it to. Besides, their lives usually portrayed as less than what it should be. In essence, what is air by media station condition people‘s mindset, behavioral pattern and ofcourse, their total life style.